Med hjälp av fyra kvalitativa intervjuer baserade på modellerna SWOT-analys och Perfect Event tar vi reda på hur arrangörerna bakom New Media Meeting jobbat fram ett hållbart event..

The aim of this essay is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within marketing, media, communications and human-computer interaction, which together describe event marketing. We have carried out case studies on two event-marketing projects where the Internet has played a major role. The first project was XCT which is a project developed by the company Eventum AB.

News value is an essential part of which event media chooses to report about. Political events consider to bee news with potentional large value. Media has an enormous power and possibility to create news and construct there own reality and where the readers is given a false expression of what really happened. Today the media must show profit and that indirect affects how the media choose to describe political events. In the Kenya case is it therefore possible to draw the conclusion that the two news paper has different construction of the political event in Kenya.

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

en small case studie av event med olika karaktär föregås av en kartläggning av begreppet event. vidare identifieras kritiska faktorer för framgång och huruvida den arbetsprocess i vilken eventen växer fram överensstämmer på de olika eventen. vilka likheter respektive skillnader kan identifieras..

en small case studie av event med olika karaktär föregås av en kartläggning av begreppet event. vidare identifieras kritiska faktorer för framgång och huruvida den arbetsprocess i vilken eventen växer fram överensstämmer på de olika eventen. vilka likheter respektive skillnader kan identifieras..

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

Titel Got Event i Nationella MedierFörfattare Alexander Jönsson, Philip Strömbäck & Johan ÖhrlingKurs Examensarbete i Medie- och kommunikationsvetenskap,Institutionen för journalistik och masskommunikation vidGöteborg universitetTermin Höstterminen 2008Handledare Magnus FredrikssonSidantal 40 sidor exklusive bilagorSyfte Syftet med studien är att kartlägga och undersöka Got Eventsbild som speglats i nationell media.Metod Kvantitativa innehållsanalyser av 272 artiklarMaterial 272 artiklar från Dagens Nyheter, Expressen och AftonbladetResultat Resultatet visar att nationell media överlag ger en bild av Got Event som överensstämmer med den bild bolaget själva villförmedla. Dock kan vi se att mediebilden inte ger bolaget hjälp med målen att sprida kunskap och ge en bild att man har moderna arenor. Sett över tid är det just moderniteten avarenorna som har fått den kraftigaste förändringen. Ju senare i vår undersökningsperiod, desto mer omskrivs arenorna som omoderna..

Few issues have been exposed in media recently as much as the climate change issue. Afterthe documentary film ?An Inconvenient Thruth? presented by Al Gore was released in 2006,most of the world saw a lot of attention directed towards global warming. This was a turningpoint that is refered to in this dissertation an history-graded critical event, which is assumed tohave a significant impact on peoples lives.The purpose of this dissertation is to examine whether or not political parties in Swedenresponded to this critical event in the way that they, in their party programmes, haveformulated policies related to climate change. Alternatively if media produces an image ofpolitical activity which does not comport with the forming of actual political standpoints.

It has become increasingly common for a city or region to use sporting and Media events to promote themselves. But what is behind these events? What kind of organisation is necessary to plan and run them? In the summer of 2009 the internationally known Volvo Ocean Race will arrive in Stockholm. The race is eight months long and will be hosted in Stockholm for almost the whole of June. The City of Stockholm is behind the event and Stockholm?s marinas will be responsible for making sure that everything runs smoothly and on schedule.

Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. Brands are increasingly using small events as a marketing tool in order to create brand awareness and brand image; this goes for both small brands and large brands.

The senior essay examines the geographical imaginations, notions of Self and community that were mobilized in the media and by the government in conjunction with an event, namely, the space voyage of Christer Fuglesang ? the first Swedish astronaut in space on December ___ 2006. The study is a critical investigation of media discourses, representations of space, and geographical imaginations that were triggered by the event. The specific issues addressed by this study are (a) which representations of Sweden were mobilized in narrating the event? (b) In what ways has Fuglesang´s space voyage influenced the image of Sweden? (c) How was the event rallied vis-à-vis discourses of entrepreneurial culture and neoliberal growth by the government? (d) Which themes and clichés were mustered in the media dramaturgy of the event? (e) Which topics were excluded in media narratives and representation of the event? (f) Have familiar geographical imaginations, notions of Self and community been reconfigured? If so, how?The present study analyzes narratives of the event in the two largest newspapers in Sweden - Aftonbladet and Dagens Nyheter, as well the two biggest TV-channels ? Swedish Television and TV4.

Syftet med denna uppsats var att undersöka musikens roll och betydelse inom event marketing. Idag är event marketing ett vedertaget och accepterat marknadsföringsverktyg och en effektiv väg att nå konsumenter. För att föstå hur hur företag inom denna sektor använder sig av musik för att påverka människor och hur strategiska val rörande musiken utförs gjordes en fallstudie på tre olika företag inom event marketing industrin. Studien visade att musik är en betydelsefull beståndsdel inom event marketing för sin förmåga att påverka och skapa stämmninglägen samt att valet av genre och artist har en stor inverkan på evenemangets image och att eftertänksamhet måste ingå vid dessa val..

There are two main reasons for why companies engage in sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how sponsoring and Event Marketing can create and achieve high brand awareness. More research regarding the image transfer from event to brand has been requested and this study is to be considered as an attempt to begin filling this gap. Today we see more and more brands choosing to arrange their own events; hoping to attain a more direct connection between the event and the brand. This trend raises questions such as - Do brands arranging their own events receive more image transfer from event to brand compared to brands sponsoring the same kind of event? - Are there any differences between an established well-known brand and a new unknown brand? - Will an event fully owned by a brand attract more or less people than an event arranged by someone considered to be less biased? These are some of the questions asked and answered within this thesis.

As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately has come to be more important for building and maintaining relationships, as well as carrying marketing messages.In this essay we discuss Event Marketing in three sections; brand, relationships, and customer experience. Among these topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented.